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Category Archives: Pay Per Click

Facebook Ads or Google Ads: Which is a better Option for Business Growth?

Facebook Ads or Google Ads


If you are a business looking for possible ways to generate better lucrative leads for your business then I’m sure you would have thought of paid traffic. Paid advertising has two major platforms Google Ads and Facebook advertising. Before we dive into the differences between the two, it would make more sense to know the individual strengths and advantages of them both.

Let’s begin with Google Ads.

Strengths and Advantages of Google Ads

The world’s most popular search engine which is considered to be laying the ground for effective online advertising is Google. Google extends a viable chance to the advertisers to access a platform where you get you showcase your services and products to all the potential audience.

Google’s advertising splits in two primary networks, search and display network. The search network is an entirety of the Google as a search engine. Advertisers can definitely bid on keywords and phrases to the prospective clients.

  • Immense audienceGoogle advertising platform offers an extensive reach. It is a fact that there can be no other platform that can ever take over Google in terms of visitor’s volume.
  • Level Playing Field to all – People tend to confuse better reach with advertising budget. AdWords works on the quality and relevance of ads. It essentially means that relevance of ad is what brings in lucrative leads.
  • Range of Ad formats – AdWords offers incredible forms and types of ads that compel and entice the prospective customers. Ad formats are customized to the specific requirement of the business. Google is always looking for ways to offer the best-in-class service.

Strengths and Advantages of Facebook Ads

If you thought social media was just about keeping in touch with people, you are highly mistaken. People are now taking the opportunity to build their business with the help of facebook ads. A paid social which eventually governs the whole market with digital marketing strategies is Facebook ads.

  • Audience – Facebook boasts of a trusted and vast spread global audience. More than 1.55 billion monthly active users, Facebook is a fail-proof way towards better business. When you have an abounding volume of audience visiting each day, chances are, you will have decent no. of potential buyers as well.
  • Most loved visual platform – PPC tends to be a little boring when it comes to the overall look and feel comparison with Facebook Ads. The very best Facebook ad is the one that integrates video, music, image, and text all in one to entice the audience.
  • ROI – The granularity is often impressive. The tools that are offered and extended at the disposal are very engaging, reliable, and beautiful. The potential ROI that comes with advertising on Facebook is the driving force for people to invest in it.

Struggling to spread the word about your business? Confused which way to go, which one to choose Google Adword or Facebook ads? Fret not!

Facebook Ads or Google AdWords

Are you a business looking for ways to get int ouch with loyal audience, then you are in luck. We at New Vision Digital are adept at handling each miniscule detail related to your businesses’ digital marketing. We offer website designing, Search Engine Optimization, Social Media Optimization, PPC, content management, ORM, and much more. Get in touch with us to know more about our services.

How Ads Conversion on Google Adwords can help you?

When it is the need to rank among top 10 websites, what you need is a well-planned online marketing strategy. This strategy should be driven to attract traffic to your page, increase your visibility in the online market and earn you hefty revenue. And this you can accomplish by using search engine optimization tools such as PPC (Pay per Click) advertising that helps to target traffic to your website.

Ads-Conversion-on-google adwords

But PPC can only be beneficial if you know how to use the right advertising keyword at the right place. These specific keywords are based on the searches a user performs daily on the internet for a particular requirement. Thus, an Adword is a targeting marketing keyword that is created by the experts on the basis of a user’s online search.

Google has given a platform called Google AdWords that helps SEM experts to target the correct keywords and when someone clicks on this Ads it performs a conversion that may be valuable to you. So, these ads conversion in Google AdWords leads a website to meaningful actions such as sales or leads.

Do you know that on average the conversion rate in AdWords across all industries is 2.70% for search network and 0.89% for display network? This means that one click on your ad can profit your company – one by targeting the customer to your site and second by generating revenue on the basis of Pay per Click advertising.

So, it is important to increase your conversion rate for keywords which can be achieved using following ways –

  • Budget Matters: Before advertising your ad campaign, make sure that you have paid the optimum amount required which can vary from few pennies to several pounds for each click. If you pay too little, then your adverts might not show at all or get poor position and if you pay too much, then you might not get the ROI needed to make a reasonable profit. So, every penny matter so invests your money strategically.
  • Right Network Selection is important: You can choose either search network or display network or both to advertise on Google AdWords. Where Search Networks advertising means your ads show up in Google’s search results, the Display Network show your ads on the sites of third party websites. The ads conversion rate of search network is higher as compared to display network, however, you are limited to displaying text only ads on search networks whereas display networks let you use images of varying shapes and sizes to create powerful banner ads.
  • Select the Right Keyword: Make sure that the keywords you want to show up for are the ones that user on the internet searches for and most likely to result in both click-through and conversion. For this, Google AdWords lets you use four different types of keyword matches for your advertising campaign which are as:
    – Broad match type
    – Broad match modified
    – Phrase match
    – Exact match
  • Next, is Optimising Your Ads: Searchers should be offered what they are looking for and your ad can give them that. For it what you can do is make a catchy headline, a concise well-written description and a clear call-to-action which will make sure that your ad gets clicked on. You should also consider using different variations of your ad and then split test them to see which are most effective. The more you do this, the more you can optimise
  • Customize Landing Pages for Your Ads: A Landing Page on your website should be user-oriented, that is, it should provide detailed information that a specific user want to know about in order to convince them to buy. It is important to covert users to you page when they click on these ads. So, if you have different ads for different products or different customer types, there should be a separate landing page for each.
  • Supervise Your Ads Campaign: Monitoring & testing your Ad campaign helps it perform optimally and provide the best possible return on investment. By integrating your AdWords with your Google Analytics account, you can track the performance of your advertising campaign all the way to conversion. This let you measure your advertising ROI and see which parts of the selling pathway are most effective.

We, at New Vision Digital employ this PPC tool for building strategies and offer weekly reports to the clients about how they are getting on their investments. Our PPC advertising model makes use of PPC Campaign Management and Analysis & Keyword Research services to persuade customers or traffic to view your product or to visit your website. So, ride with our online advertising agency to ensure that every PPC penny that you spend counts.

Contact our pay-per-click campaign managers to help you in establishing a strong PPC keyword base. For more information, call us on +91 120 4115003 or +91 9818456688, or you can email us on

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