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Category Archives: blog

How to Use Twitter Effectively to Grow your Business?

How to Use Twitter Effectively to Grow your Business?

Twitter is a great platform for advertising and marketing business products and services. The massive audience base makes it a great place to find loyal customers who are interested in what your business offers. It is a serious loss if you aren’t taking Twitter branding seriously. Twitter has over 330 million daily monthly users. One of the major motivation that is behind the brand engagement on Twitter is that you can meet the broadly diverse community it offers.

Social cues are used by search engines to rate websites. Likes and comments will significantly impact SEO. According to SEO, the higher the number of shares, mentions, and likes a brand has the higher their website score. If you use Twitter right, you can improve the brand’s search engine results. This is because Twitter helps widen the followers’ base. Brand recognition means more revenue. Hence, exposure is the key!

Here are a few Twitter Tips that are sure to help your business grow:

  • Twitter for SEO – Twitter advertisements are a surefire way to attract plenty of exposure and produce leads. It is possible to use a Twitter approach that is on-brand, impactful, and interactive. Promoting twitter trends with topics that appear on the Explore tab and the left side of the website. When you work on Twitter trends you are more likely to rank better.
  • Use Targeted Keywords in Twitter – For the keywords that you’d like to rate for, you must customize your web site. Why not use your Twitter account to do the same? Add keywords right into your Twitter bio, so that Google can correlate with the relevant keywords with your account. The best thing is that much as on Google, Twitter keyword searches account for misspelling, synonyms, slang, and more.
  • The selective audience on Twitter – You can tailor advertisements specific to users in search and in their timeline. You can tailor an advertisement and incorporate keywords. Twitter advertising aims to be able to select your audience. Campaigns will turn up in search and timeline by default. You must add your product or add a product code to your website to monitor visitors.
  • Relevant Hashtags – Trending twitter topics are used to generate attention to the business. for instance, to promote a particular brand of car, you can use relevant hashtags like “letsgoplaces” or “GoPlaces”. Trending hashtags on Twitter can help take brands to places. Using the right hashtag will help you shoot up your brand presence with the right hashtags,
  • Use Images and Video – Interactive Tweets tend to receive more engagement. Images attract visitors, more the clicks, better the ranking. High-quality images and efficient videos are the way to go and make it big on Twitter.
  • Share Links – Twitter’s retweet ability is massive. Sharing posts or accounts on social media enhances reach. Since sharing links, and clicking on the links present in the Twitter profile will improve your website’s rankings. Twitter is one of the most useful social networks for the online search. If you don’t have a blog, tweet out links to your products or web sites daily.
  • Regular Tweets – You can believe more is better in terms of tweets. But Google may see the approach as spam. You don’t want to do so many tweets in a row, otherwise, you could bug your followers into unfollowing you. A scheduling tool like TweetDeck is simple and effective. Another strong Twitter tool is Hootsuite. You will also integrate other social media pages. Tweeting during busy periods is useful because it gives full visibility and publicity. Twitter not only involves upholding the rules mentioned above but also maintaining productive interactions with your followers.

Twitter is a gigantic media network. You do not consider social networks as separate from search engines. It’s quite the contrary. Google pulls lots of information from social networks like Facebook, Twitter, and LinkedIn. The more your posts are noticed by people, the better your search engine scores would be. That’s how Google understands web pages through their social signals. You have to use Twitter the correct way. Promote your account, your tweets, and your marks (sometimes known as trends). Using hashtags on Twitter much as you do on your forum or other social media pages can help you with your brand’s presence. Add pictures and videos to your tweets and share links back to your website to boost traffic. Twitter is a perfect platform for brands that wish to make a name for themselves on various platforms. You can’t fail to communicate with fans and do some influencer outreach and get your brand out there.

How To Choose Blog Topics For Your Niche That Generates Traffic

Blogging

While the initial process of starting a blog is all fun and games, it keeps getting challenging with time. Bloggers have the tendency to switch and shift topics. This jumping jack ideology doesn’t work in favor, you lose target over a particular audience. Sticking to a niche (blog topic) helps the engaging like-minded audience. For example, the MOZ Blog is one of the best blogs on all topics related to SEO, giving an insight and a lead over the latest happenings in the digital marketing world. Similarly, it is important that you have a niche for your blog too.

First things first, decide the reason you jumped into the blogging world, whether it’s monetary or a passion pursuit. If former is your choice then you need to be aware of topics that are in trend and also profitable. Consider niches like – free SMS, WhatsApp tips, free movie downloads, these are sure to fetch your audience but won’t add on to your wallet. A good niche would be the one that relates to your liking, has a good grab, also has a monetary value attached. Above all, it should have a future. The key take away from the above discussion is, an ideal niche would be one that caters to all the following:

  • Interests.
  • Value to business.
  • Search volume.
  • Future perspective.

If you have already perpetrated to a niche that has no future prospect or you have indulged in blogging about multiple things, fret not! You can always go back and make essential changes. Here’s a comprehensive guide to begin with:

  • Brainstorming is the first step of the ladder – Visualize, validate and evaluate. The first step needs rigorous checking and evaluating and also preparing a list of the potential niches. For this analysis, a blank white wall won’t help, unless it’s a whiteboard where you will pen down your ideas. Read magazines, blogs, articles, research and come up with your perspective and potential topics.
  • Profit or passion, make a choice or choose both – The first and the golden rule is –“don’t pick a topic, you wouldn’t want to write on”. Don’t just go by something that is ruling market at present, time changes in the blink of an eye and so do trends. Your long-term goals matter. What good would it be, if after a week of choosing the topic you don’t feel like working on it anymore!
  • Check in with your competitors – You love all things fashion and decide to blog about your passion the only thing that can hinder your success is the volume of blogs already available and doing well. It’s a broad spectrum with tons of reputed bloggers already earning from their passion. Check the monthly search volume of the topic, the future prospect and choose accordingly.

In a succinct manner we can say that choosing a blogging niche takes more than just area of interest. It needs due diligent research and work on the future scope, potential and market analysis. New Vision Digital is the best company offering digital marketing services to help you rank your page, enhance brand reputation and reach new business horizons.

Vlogging is The New Trend! Have You Tried?

With each day, trends change and people adapt to different changes frequently, it becomes quintessential for a business to adapt and evolve with growing trends for customer attraction and business growth.

What is a Vlog?

A vlog (or video blog) is a?blog?that contains video content. It’s a growing, segment in the field of content marketing that is easier and more alluring to the audience. Vloggers are free to make their content about whatever they want no matter how controversial the topic is. Vlogging gives citizens a chance to make their voices heard and is gaining popularity among youth. The biggest example of Vlogging is Youtube, where people post their vlogs to reach masses and earn money.

Vlogging is The New Trend! Have You Tried?

Why use a Video Blog?

  • Great videos easily go viral
  • Exposure
  • Interactive and Descriptive
  • Gives constant content
  • You can make money from it
  • Videos are SEO friendly
  • You get to show your human side
  • You can show your product instead of just be telling

Blogs V/S Vlogs
The choice is pure of the person who is either starting a blog or a vlog for the first time. Both modes of communication have pros and cons that need to be considered before making a decision. If you are not a great writer?and find it easier instead to speak to people – vlogs might be your forte. However, if you are a person who expresses themselves better with written words, blogs are more suitable or you could run a?vlog?parallel to a blog if you can consider this option.

Any problems regarding content marketing? Contact us or simply go through our website at New Vision Digital

5 Reasons Why Facebook is Good for Business

5 Reasons Why Facebook is Good for Business

Promoting business growth via social media channels is a common phenomenon. Facebook, Twitter, Google+ and LinkedIn are few of the common social networks that are extensively used for advertising. Among all, Facebook is the first choice for social media marketing for promoting business and reaching out to customers.

Enlisted here are reasons why Facebook holds a dominant position when it comes to digital marketing:

? Facebook is primarily a youth based network that is used extensively and internationally by public 24/7. So, posting a particular advertisement at any point of time doesn’t become an issue. It always pops up in the news feed.

? It makes the brand a part of everyday life. Regular posts on a daily basis help in reducing communication gap between the sellers and the buyers.

? A good marketing tactic is to collect public’s response on a day to day basis in order to understand their opinions and expectations. ‘Like’, ‘comment’, ‘share’ and ‘review’ options maintain a mutual conversation between brand followers and brand owners.

? Every post on Facebook spreads like a fire in the jungle. As compared to traditional marketing, Facebook marketing creates a viral-effect among the users. If the content posted is engaging, it prompts them to respond and share it with other users.

? Marketing strategy on Facebook can have various avatars: hilarious videos, wonderful graphics and engaging texts all help in seeking the attention of the users. After all, who doesn’t like being entertained?
The Facebook page of a product should contain meaningful content and brilliant graphics so that the brand gets more followers.

At NewVisionDigital, we provide online digital marketing services to both national and international clients. Give us a call at 9818456688 or mail at INFO@NEWVISIONDIGITAL.CO to get your Facebook page designed.

PPC Campaigning: A Doorway for the Success of any E-commerce site!

Ecommerce is an ornamental label for pretty well any business that can be steered through the internet or computer systems. The worldwide internet flare-up has transformed the fa?ade of the ecommerce industry, surging both prospective profits and the viciousness of competition across every consumer arcade. To drive browser circulation to your website and upsurge sales, you need to develop an elite PPC strategy.

PPC Campaigning

What is PPC?

Pay per click or PPC is a procedure of online marketing where the advertisement will be positioned in the text layout in the results page of a search engine. The advertisement commonly appears along and above the organic search outcomes. You only pay for the marketing campaign that individuals tick on your ad.

Why decide on PPC?

Pay Per Click (PPC) advertising is demonstrating to be an encouraging means of remunerating for a web presence. It is one of the finest ways to promote an ecommerce site. The most attention-grabbing benefit of using the PPC advertising is you will be able to target more number of audience. You do not need a physical outlet to entice potential clients. All you need to do is to make in then alignment of PPC campaign and choose your location. Consequently, you get greatly eligible visitors to your website.

If you are contemplating PPC for ecommerce sites, you can take the shield of new Vision Digital. The firm is fortified with the cutting-edge PPC campaign management tools and a proficient team competent enough to deliver efficacious PPC advertising campaigns.

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